Smartphone mobile devices are being released every few months and even though a lot of these new Smartphones offer new capabilities/functionalities never imaged before, they are still struggling to meet sales when up against the two leaders in the Smartphone industry – Apple's iPhone and Google's Android. Companies such as Microsoft, RIM, Palm, Nokia and Samsung have their backs against the wall and face a tough challenge in their attempts to compete with Apple and Google.
The main challenge which RIM's Blackberry, Window's Mobile 7 or Palm meet when up against Google's Android and Apple's iPhone is the strong presence and influence these two mobile devices already have on the mobile industry. Apple's iPhone revolutionized the way Smartphones are used and the Google Android has quickly become one of the most popular advanced Smartphones in the market today. Although the Windows Mobile 7 mobile device and the Palm mobile device are great phones, they simply cannot match the presence and influence that the iPhone and Android have claimed in the mobile industry. A major reason for this strong presence in the mobile industry can be linked to the heavy advertising and marketing that Apple and Google do for their iPhone and Android devices compared to other mobile devices in the market today.
Another major challenge which Windows Mobile 7, Blackberry and Palm face is the number of mobile applications available on those devices compared to the iPhone and Android. It is estimated that the iPhone has over 300,000 applications and the Android has over 400,000 applications available to consumers while Windows Mobile 7, Blackberry and Palm barely hit 100,000 applications combined. With the high demand of mobile applications, consumers are surely going to lean towards the mobile devices that offer a wide variety of applications to the users compared to other devices that cannot offer such capabilities.
One of the last challenges these mobile device companies face when up against Apple's iPhone and Google Android is the hype and excitement everyone has for these two mobile devices compared to the other less known ones. A major factor in the hype can be linked back to the heavy advertising and marketing that Apple and Google have done in the previous years, word of mouth has also contributed to the heavy presence of the iPhone and Android in simple conversations. Everywhere a consumer goes, he/she is sure to see someone with an iPhone or someone talking about the new Android that was recently released. This “free” marketing that Apple and Google have been getting has added greatly to the success of the iPhone and Android.
With so much demand for mobile devices and mobile applications in the market today, less dominant companies such as RIM, Windows and Palm are hoping the playing field will eventually level. Until that time happens, Apple's iPhone and Google's Android will continue to dominate the mobile and mobile application industry.